Elon Musk has officially confirmed that he has hired the advertising executive as CEO. Also: Netflix is ​​tightening its belt and moving Infarm to the Middle East?

Trustworthy, empathetic and concerned about your image – that’s how acquaintances describe the new Twitter boss.
Slaven Vlasic/Getty Images for The Girls‘ Lounge

Good morning! Even during the weekend, work in the digital scene continued in many places.

The top topics:

TwitterOwner Elon Musk has since officially confirmed that NBCUniversal’s recently-resigned global advertising executive, Linda Yaccarino, is Twitter’s new CEO. In a tweet, Musk wrote that Yaccarino will “primarily focus on business operations while I focus on product design and new technologies.” Musk tweeted on Thursday that he had hired a new CEO and that she would start in about six weeks.

Various insiders who know Yaccarino were quoted on Bloomberg. She is “extraordinarily respected in the industry” and has “amazing brand and agency relationships,” one of them said. “She’s probably just what Elon needs to build trust with advertisers,” said another. A third interviewee described the manager as “very, very tough in negotiations”, but she would also listen to advertisers’ needs. “She will bring a level of understanding of the advertising space and what it takes to bring advertisers back onto the platform,” he said. [Mehr bei The Information, Techcrunch, Bloomberg und Wall Street Journal]

On Founder scene: The aviation industry is under pressure. It must massively reduce its carbon footprint. Concerns about climate change and the impact of air travel on the environment pose a problem for the industry. After all, how can kerosene be replaced without having to develop new engines and technologies? Our author Don Dahlmann takes a look at who will win the race – e-fuels or fuel cells. [Mehr bei Gründerszene]

And here are the other headlines of the night and the past few days:

Infarm should face massive changes: According to a report by the “Handelsblatt”, the greenhouse startup has laid off most of its employees in Europe. Only around 80 people are said to work for the Berlin company on the continent. According to inside information leaked to the newspaper, Infarm no longer sees its future in Europe due to persistently high energy prices, but in a region with lower energy costs like the Middle East. The move is said to be made possible thanks to a $50 million cash injection from existing investors. Among other things, the money is said to come from the Qatari sovereign wealth fund, the Qatar Investment Authority (QIA), and the London-based venture capitalists Atomico and Balderton. [Mehr bei Handelsblatt]

Netflix apparently plans to reduce its spending by $300 million this year. According to a Wall Street Journal report, the streaming service is working to improve profitability in the competitive market. The company is also aiming to cut costs because its plans to crack down on password sharing were pushed back from Q1 to Q2. [Mehr bei Wall Street Journal]

A former BytedanceManager who was forced to leave Tiktok’s Chinese parent company in 2018 claims in a lawsuit that the Chinese Communist Party has a special office within the company. The latter grant her “complete access” to all data. According to the manager, he lost his job after complaining to supervisors about “brazen unlawful conduct” at the company. Bytedance rigorously denies the allegations. [Mehr bei Bloomberg]

Tesla has recalled almost every vehicle built and sold in China due to problems with its braking system. The recall affects 1.1 million cars made in China from 2019 to last month, as well as some imported models. At the same time, it was announced that the electric car maker had increased the prices for its Model S, X and Y electric vehicles in the United States, as it had previously done in other countries. [Mehr bei Bloomberg und CNBC]

Softbank has started to attract investor interest in an IPO for the British chip designer Arm to test. Arm’s IPO could raise up to $10 billion. The Japanese tech group could start selling shares in New York as early as September, according to the Bloomberg agency. The IPO is likely to be the world’s largest this year. [Mehr bei Bloomberg]

Die Software Inc is still in a bidding war: After the board and foundation behind the investor’s offer Silver Lake stand, the shareholder Schroders goes on a confrontational course. The rejection of the higher offer from US financial investors Bain Capital by the management is also met with criticism from other investors. Bain is willing to pay up to €36 per share for Software AG under certain conditions, and Silver Lake has increased its offer to €32 per share. Schroders thinks that’s not enough. [Mehr bei Financial Times und Handelsblatt]

Our reading tip on Gründerszene: Jörg Kasten has been a headhunter for 20 years. The social media profiles of the candidates play a major role in his search. He told us what shouldn’t be on your Linkedin profile. [Mehr bei Gründerszene+]

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Have a good start into the week!

Your Gründerszene editors

Source: https://www.businessinsider.de/gruenderszene/business/so-tickt-die-neue-twitter-chefin-linda-yaccarino/

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