Startup Woom brings parts of the production from Asia to Europe

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The so-called reshoring turned out to be more difficult than expected. Also: Meta and Qualcomm agree on cooperation for VR glasses and Nasa cancels Artemis launch again.

Difficult decisions for Woom CFO Paul Fattinger.
Woom

Good morning! Even during the weekend, work in the digital scene continued in many places.

The top topics:

The Austrian children’s bicycle manufacturer Woom has created real in products with his bikes that are constantly sold out. But the current world situation is causing great concern for the company, which was founded in 2013 in Klosterneuburg near Vienna: interrupted supply chains and complex logistics are causing production to falter, as is the case with many other companies.

That’s why the bicycle manufacturer wanted to relocate its production from Asia back to Europe. But the reality turned out to be more complicated than Woom’s management had expected in recent months, according to a report in the “Handelsblatt”. Now you have changed your mind again, it said. In the meantime, only parts of the production are to be relocated to Europe: Assembling takes place in Poland, but the frames of the bikes continue to come from Asia. [Mehr bei Handelsblatt]

on Founder scene: The nine-euro ticket was a complete success. Now a successor is needed to push the traffic turnaround. A nationwide public transport ticket, as is now being discussed, would be a start. But that alone is not enough, believes our torque columnist Don Dahlmann. He has another suggestion. [Mehr bei Gründerszene]

And here are the other headlines of the night and the past few days:

Meta relies on a cooperation with the chip company for its VR glasses Qualcomm. The companies agreed on a multi-year strategic cooperation on the subject of virtual reality, as Qualcomm boss Cristiano Amon announced on Friday at an appearance at the IFA technology fair in Berlin. This includes closer technical cooperation between the development and product teams. It was also announced that Meta, the Berlin startup Laufelt take over. Its technology aims to recreate the illusion of touch in virtual reality. [Mehr bei Handelsblatt, CNBC und Wall Street Journal]

Boeings new commitment in space is starting anything but positive: At the weekend, the US space agency Nasa canceled the launch of the new moon rocket Artemis for the second time in a week. Another reason is a fuel leak. A new start date for the mission has not yet been set. [Mehr bei Welt]

Talk is on Friday in the Google Play App Store returned. The social media platform drew negative attention in January 2021 amid concerns that posts on the platform had fueled violence during the US Capitol riot. The service, which many conservative voters targeted because they accused Twitter of political censorship, was subsequently removed from the Google and Google app stores Apple banished. Parler returned to the Apple Store in May 2021, but Google had resisted until now. [Mehr bei Bloomberg und The Verge]

Apple introduces new products on Wednesday. With its invitation entitled “Far Out”, the iPhone manufacturer has fired up the rumor mill on the Internet. The new iPhone 14 is eagerly awaited by fans and market experts alike. Analysts have already announced one piece of information: Only the “Pro” models should probably receive a chip upgrade. [Mehr bei The Guardian und Bloomberg]

Pinduoduo has an online marketplace in the US called Ago started. The Chinese e-commerce company’s project is the latest example of Chinese companies expanding overseas while the domestic economy is slowing. Similar to Shein, a Chinese fashion platform that is very successful in the US, Temu has competitive prices. It offers products in 14 categories including apparel, accessories, pet supplies and beauty products. [Mehr bei Wall Street Journal]

Amazon was able to announce the first success for its new streaming series “Rings of Power”, which the e-commerce company produced for around one billion US dollars. The series, which is based on Tolkien’s “Lord of the Rings” universe, will be broadcast on Amazon Prime. According to a media report, 25 million people worldwide watched on the first day. At the same time, however, the US company also has to make cuts: Due to falling sales in the online business, the number of planned department stores and logistics locations is to shrink. [Mehr bei Bloomberg]

Our reading tip on Gründerszene: 45 million euros just one year after founding: Topi expanded its offer and convinced the investors. Here you can see the pitch deck of the fintech. [Mehr bei Gründerszene+]

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Have a good start into the week!

Your Gründerszene editors

Source: https://www.businessinsider.de/gruenderszene/business/woom-produktion-asien-europa/

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