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Tesla’s image suffers from Elon Musk’s Twitter takeover


A survey by the opinion research institute Puls shows that the decisions surrounding the Twitter takeover of Elon Musk also have an impact on Tesla’s image.

In recent months, hardly any other entrepreneur has polarized as much as Tesla founder Elon Musk. For a long time, many saw him as a visionary who might one day even take us to Mars. But then Musk’s Twitter takeover brought to light a different personality from the entrepreneur. And that also has consequences for Tesla.

Because a current survey by the opinion research institute Puls now shows the extent to which the reputation of the electric car manufacturer has suffered. The pollsters surveyed 1,010 men (59 percent) and women (41 percent) with an average age of 43 years. 50 percent of those surveyed bought a car last year, and 50 percent are currently planning a purchase.

Tesla image suffers because of Elon Musk’s Twitter deal

The results reveal that a company’s reputation goes far beyond its corporate cosmos. When asked to what extent the Twitter takeover had an impact on Tesla’s image, the majority of all age groups answered “rather negatively”. People over 50 were most critical of Musk’s new behavior.

The willingness to buy a Tesla also fell after the Twitter takeover. 54 percent of female and 46 percent of male respondents stated that they are now less willing to buy a Tesla electric car. However, the actual effects on the company’s sales are only likely to become apparent in the coming months and years.

Older respondents take a much more critical view of the procedure

It is interesting that older respondents are more likely to transfer Elon Musk’s behavior to Tesla. In both age groups, people over 50 saw their opinion of the US group influenced rather negatively. Nevertheless, across all age groups and genders, Twitter measures to conflagrate Elon Musk seem to be developing.

The survey shows that in many cases we equate a person with a company. Not only production records or personnel problems at Tesla are an influencing factor for the image, but every action by the CEO. It remains to be seen how the drama surrounding Twitter will impact other parts of the Musk empire in 2023.

Also interesting:

Source: https://www.basicthinking.de/blog/2022/12/15/tesla-image-elon-musk-twitter/

World record: Elon Musk loses the most personal wealth of all time


As of November 2021, the tech billionaire has lost $182 billion. Also: The boom in laptops and PCs is over and Bosch is investing one billion US dollars in China.

Elon Musk in the Tesla Gigafactory Grünheide near Berlin.
picture alliance/Patrick Pleul, dpa

Good morning! While you slept, work continued elsewhere in the digital scene.

The top topics:

Elon Musk made it into the Guinness Book of Records, albeit with a negative record. The London firm announced its world record for the largest loss of personal wealth of all time. According to this, the tech billionaire has lost around 182 billion US dollars since November 2021, other sources speak of up to 200 billion dollars. The net worth of the boss of Twitter, Tesla and SpaceX “Has fallen from a peak of $320 billion in 2021 to $138 billion in January 2023, largely due to the poor performance of Tesla stock,” the statement said. According to the Guinness Book of Records, the exact loss in value is “almost impossible to determine”.

Musk’s loss surpassed the previous record of $58.6 billion set by Japanese tech investor Masayoshi Son in 2000. In December, the Tesla boss had already lost his title as the richest person in the world. [Mehr bei The Guardian]

On the founding scene: Did you know that Lea-Sophie Cramer spends an average of 55,000 euros when she invests in a tech company? No? We thought so. Therefore, we have created a list for you and evaluated which known ones Business Angels usually how much money to put into a startup. [Mehr bei Gründerszene+]

And here are the other headlines of the night:

The worldwide PC paragraph experienced a record slump in the fourth quarter of 2022. According to figures from the consulting firm Gartner, sales fell by 28.5 percent to 65.3 million units. The boom in laptops and desktop PCs triggered by the pandemic is over. According to Gartner data, remains Lenovo the world’s largest PC supplier, with an unchanged market share of 24 percent HP and Dell. [Mehr bei Handelsblatt]

Bosch invests around 950 million euros in a new center for research, development and production in China. The investment in Suzhou is the second largest single investment in the company’s history after the chip factory in Dresden. “This is an important step on the way to future mobility in the world’s largest car market,” said Bosch boss Stefan Hartung. 10,000 people already work in Suzhou, producing components for electromobility and automated driving. [Mehr bei Bloomberg und Handelsblatt]

Hewlett Packard Enterprise (HPE) has the startup Pachyderm acquired, whose software helps machine learning engineers manage data. The terms of the deal and the purchase price were not disclosed. The purchase reflects the trend that more and more companies want to analyze the data they generate in order to develop machine learning-based applications. [Mehr bei The Information und Techcrunch]

TSMC anticipates a drop in sales. Revenues are expected to fall in the current quarter for the first time in four years, by up to five percent year-on-year. With the message he sends Apple-Suppliers send a red flag to the global economy. Demand for smartphones and notebooks is currently falling. [Mehr bei Handelsblatt und Wall Street Journal]

SpaceX could launch its Starship rocket as early as February or March. CEO-Elon Musk first shared the launch goal last week. On Thursday, the space company tweeted that the first flight test will take place “in the coming weeks” after the company completes some final testing. If all goes as planned, the upcoming test could be the first time the giant rocket has reached orbit. The Starship rocket wants to take people to the moon. [Mehr bei The Information]

Our reading tip on Gründerszene: “I couldn’t pay the rent anymore”. The former enlisted man Marcus Zanatta ended up on the street at times. To get back on his feet, he founded a startup. [Mehr bei Gründerszene]

Don’t want to miss anything? Then subscribe to our Gründerszene newsletter! It appears every morning at 8:30 a.m. and brings you all the important news straight to your inbox.

Happy Friday!

Your Gründerszene editors

Source: https://www.businessinsider.de/gruenderszene/business/weltrekord-elon-musk-verliert-das-meiste-privatvermoegen-aller-zeiten/

Recover accidentally deleted pictures [Anzeige]


Pictures are among the most important memorabilia there is. It is all the more annoying when images can no longer be found. For this reason, we introduce Tenorshare 4DDiG data recovery and show you how to recover accidentally deleted pictures.

If you only save pictures or other personal data on your computer, a USB stick, a memory card or a hard drive, data loss very often occurs due to technical defects or other errors. The problem: Many users do not create regular backups and therefore do not have a copy of their pictures and data.

In addition, it happens more and more frequently that pictures and files are accidentally deleted. In that case, there is still a chance to recover personal data if you have the right software. Tenorshare 4DDiG data recovery will help you in that case. Even if you have little experience with technical problems, you can use the software to recover accidentally deleted pictures.

What is Tenorshare 4DDiG Data Recovery?

Tenorshare 4DDiG Data Recovery is a data recovery program that works with Windows and macOS desktop systems. The program allows to recover more than a thousand file types from internal and external drives, USB flash disks, SD cards, digital cameras, and many more. It doesn’t matter how your data got lost.

In no time, with Tenorshare 4DDiG Data Recovery, it is possible to recover any file type including pictures, videos, music, emails, office documents and many more. The program supports all common file formats such as JPG, PNG, DOC, MP4, PDF, MPEG, MP3, ZIP and WAV. It is also capable of compressing files without sacrificing quality.

Key features of 4DDiG data recovery include:

  • Recover deleted/lost/formatted/corrupt data from SD/memory card/TF card.
  • Recover data from inaccessible USB/SD card/external devices
  • Supports formatted file recovery, lost partition recovery, OS crash recovery, RAW recovery and more.
  • Recover deleted or lost files from Windows and Mac.
  • Photos, videos, documents, and audio files are among the file types that can be retrieved.
  • 100% safe and easy to use.

Recover deleted photos with Tenorshare 4DDiG Data Recovery

In three easy steps, Tenorshare 4DDiG Data Recovery allows you to recover any file type without hassle. In the following we will show you exactly what you have to do.

Step 1: Choose local hard drive

After installing and launching Tenorshare 4DDiG Data Recovery, you will come to the software interface. Here you will see different sections like Devices & drives, General location and Advanced repair. For recovery, select the local drive where you lost your data from a list of hard drives and then click Start to begin.


Step 2: Scanning the hard drive

The software immediately scans the selected drive for missing data. You have the option to pause or stop the search at any time once you have found the files you want to recover.


Step 3: Restore your files

After finding the pictures and files you want, you can preview them and restore them to a safe place. To avoid losing data again, you should select a different storage location.


Recover accidentally deleted pictures now

With Tenorshare 4DDiG Data Recovery software, it makes no difference how you lose your data – whether accidentally or due to system failure. The program will help you to restore your pictures efficiently and without any hassles. You can recover over a thousand file types including photos, videos, audio files, office documents, emails, archives and many more.

Convince yourself now

Source: https://www.basicthinking.de/blog/2022/12/16/versehentlich-geloeschte-bilder-wiederherstellen-tenorshare/

Xiaomi Redmi Note 11 with 15 GB all-network flat rate for 14.99 euros [Anzeige]


You can currently secure the winter deal at blau.de: You get the Xiaomi Redmi Note 11 with a 15 GB all-network flat rate for only 14.99 euros per month! We’ll show you how to secure the offer.

What is the Xiaomi Redmi Note 11?

The Xiaomi Redmi relies on a modern look. The back of the smartphone is matte and the frame has a glossy finish: This not only looks classy, ​​but also makes it feel comfortable to hold.

The DotDisplay of the Xiaomi Redmi Note 11 impresses with a screen diagonal of 6.43 inches and FHD+ resolution. Modern AMOLED technology is used for this.

The 50 MP high-resolution main lens (wide angle) captures your special moments particularly sharply and in great detail. The all-rounder is suitable for snapshots, portraits and more. With Night Mode 2.0, you can capture detailed images even in low light.

Secure the Xiaomi Redmi Note 11 with 15 GB now

No connection price and only 1 euro down payment

You can now secure the winter deal at blau.de: You get the Xiaomi Redmi Note 11 with a 15 GB all-network flat rate for a monthly price of only 14.99 euros. The term of the contract is 24 months. There is no connection price and the deposit is only one euro.

Action: Get your Xiaomi Redmi Note 11 with free Redmi Buds 3 Lite now

If you choose the Xiaomi Redmi Note 11 now, you can get the Redmi Buds 3 Lite in white for free. The headphones have a value of 29.99 euros. It’s worth being quick, because the offer is only valid until January 10th, 2023 and only while stocks last.

To secure the headphones for free, only two steps are necessary:

  1. Order Xiaomi Redmi Note 11
  2. You will receive the Redmi Buds 3 Lite by mail from blau.de together with your new smartphone

Convince yourself of the winter deal from blau.de and secure the Xiaomi Redmi Note 11 with the 15 GB all-network flat rate for only 14.99 euros per month.

Secure the Xiaomi Redmi Note 11 with 15 GB now

Source: https://www.basicthinking.de/blog/2022/12/16/xiaomi-redmi-note-11-15-gb-allnet-blaude/

DeepL: Six things you should know about the new unicorn


Jaroslaw (Jarek) Kutylowski in front of a moss wall in his office in Cologne-Ehrenfeld. He is the CEO and founder of DeepL. Before founding the translation tool, he was CTO at Linguee.

With the Gründerszene Audio Stories you can exclusively listen to the most exciting analyses, reports and advice.

If you prefer to read the article, you will find hier den Text.

Source: https://www.businessinsider.de/gruenderszene/business/audiostory-sechs-dinge-die-ihr-jetzt-ueber-das-neu-einhorn-deepl-wissen-solltet-a/

These are our 10 jobs of the week


Are you looking for a new challenge? Every Friday we give you an overview of the latest jobs in the areas of marketing, social media and IT. All jobs, also from other tech and digital areas, can be found in our job exchange. Would you like to place a job advertisement? It’s easy here.

Computer scientist/ business analyst/ expert for process and data modeling (m/f/x)

at Labor Berlin – Charité Vivantes GmbH in Berlin

Software Engineer JAVA IT Solutions (m/w/d)

at Swarco AG in Unterensingen

IT Expert Project Management Data Warehouse & BI (m/f/d)

at Lexzau, Scharbau GmbH in Bremen

(Senior) IT Test Manager (m/w/d)

at Miltenyi Biotec BV & Co. KG in Bergisch Gladbach

Leiter Core Application Management (m/w/d)

at Messe Munich GmbH in München

Cloud Operations Engineer (w/m/d)

at zeb.rolfes.schierenbeck.associates GmbH in Münster

DevOps Engineer Internal Developer Platform (m/w/d)

at Vector Informatik GmbH in Karlsruhe

Network planner for fiber optic networks (m/f/x)

at TNG Stadtnetz GmbH in Like

Senior Expert IT Software Engineer (m/w/d)

at Vodafone GmbH in Unterfoehring

IT project manager (m/f/d)

at Stadt Regensburg in Regensburg

Even more BT job recommendations

For more jobs, visit our job board, our Facebook group for tech and digital jobs, our BT jobs Facebook page and our @BT_jobs-Twitter-Account.


Source: https://www.basicthinking.de/blog/2022/12/16/jobs-der-woche-kw50-2022/

Secure Christmas gifts from yeedi now [Anzeige]


If you are still looking for the perfect Christmas gifts, you will find them at yeedi. Does someone close to you want help with household chores? Then give away a vacuum robot with a wiping function! We introduce you to the best deals from yeedi.

1st offer: yeedi vac 2 pro vacuum robot with wiping function for 299 euros

The yeedi vac 2 pro vacuum robot is a 2-in-1 vacuum and floor mopping robot. The oscillating wiping and suction system with a negative pressure of 3000 Pa offers simultaneous suction and wiping, reliably removing even dried dirt from wooden, tiled and laminate floors and removing dirt and dust from carpets and hard floors.

The cleaning of the device is the unbeatable feature and is completely intelligent: If the yeedi vac 2 pro detects a carpet, for example, it bypasses it in wiping mode or automatically increases the suction power in suction mode for the best possible cleaning. With the help of intelligent optical mapping, yeedi records the living space as with GPS.

The yeedi vac 2 pro vacuum robot with wiping function (Image: yeedi)

With the accompanying yeedi app, you divide your rooms or put them together in the way that suits you best. You can also use the app to set the suction power and water volume for different types of dirt or only have certain rooms/areas cleaned.

The yeedi vac 2 pro vacuum robot with wiping function is currently available for only 299 euros instead of 449.99 euros.

Go to the yeedi vac 2 pro

2nd offer: yeedi vac max vacuum robot with wiping function for 219.99 euros

The yeedi vac max vacuum robot is a 2-in-1 vacuum and floor mopping robot with Smart Visual-SLAM navigation. With a suction power of 3000 Pa and a 4-stage cleaning system, the yeedi vac max thoroughly sucks up pet hair, crumbs and dirt. It is ideal for families with pets.

The battery offers a runtime of up to 200 minutes. The robot vacuum will automatically return to charging when the battery is low and then continue with the previous cleaning. The device is therefore also suitable for large living spaces.


The yeedi vac max vacuum robot (Image: yeedi)

The unbeatable feature of the vacuum robot is the integrated carpet detection. This enables automatic selection of the cleaning process. The robot vacuum automatically increases suction power on carpet in vacuum mode and bypasses carpet in mopping mode. Thanks to the particularly high suction power and the intelligent wiping system, the yeedi vac max vacuums and wipes at the same time so that your floors are cleaned twice in just one pass.

The yeedi vac max vacuum robot with wiping function is currently available for only EUR 219.99 instead of EUR 299.99.

For yeedi vac max

Source: https://www.basicthinking.de/blog/2022/12/16/weihnachtsgeschenke-yeedi/

Alibaba founder Jack Ma relinquishes control of his fintech Ant


An IPO seems to be back in the realm of possibility. Also: Joby wants to expand the focus to Germany and Elon Musk believes that nobody in California likes him.

Jack Ma has rarely appeared in public since Ant’s failed IPO. Most recently, however, he is said to have been in Thailand, according to a “Bloomberg” report.
Wang HE/Getty Images

Good morning! Even during the weekend, work in the digital scene continued in many places.

The top topics:

Jack Ma will be in control of Chinese fintech – the Ant Group – submit. The company announced this on Saturday without going into detail about the background. What is known, however, is that the Communist Party has long been taking action against the Chinese technology sector and has also targeted the billionaire.

Ma is one of China’s most well-known entrepreneurs who once worked as an English teacher and with Ali Baba the successful Chinese counterpart Amazon built. The billionaire has stayed out of the public eye since Beijing torpedoed Ant’s planned IPO in Hong Kong in 2020. Ma had previously been critical of state regulators. According to Saturday’s announcement, Ant is adjusting its ownership structure so that “no shareholder, alone or jointly with other parties, will have control over the Ant Group.” Ma, who previously held more than half of the voting rights, will only control 6.2 percent of the shares after the adjustment. [Mehr bei The Guardian, Bloomberg, Bloomberg und Reuters]

on Founder Scene: Since auto shows have largely died out, the corporations have little opportunity to present their new developments. This applies above all to technologies in the digital sector, for example in the field of infotainment systems and autonomous driving. the CES in Las Vegas is one of the few opportunities that corporations have. Our columnist Don Dahlmann reports what there was to see at the fair – and above all: what not. [Mehr bei Gründerszene]

And here are the other headlines of the night and the past few days:

Joby According to a media report, wants to expand its focus to Germany. Founder JoeBen Bevirt sees the air taxi pioneer as a leader in development, but short sellers and authorities are not making it easy for the industry. Nevertheless, Bevirt announced that he intends to expand the company’s branches near Munich and Stuttgart. [Mehr bei Handelsblatt]

Teslas attorneys and CEO Elon Musk are asking a federal judge in San Francisco to move or postpone an upcoming trial from northern California to west Texas. It’s difficult to find judges who are impartial to Musk, they said. Tesla moved its headquarters from California to Texas in 2021. The lawsuit concerns Musk’s $420-per-share tweet in 2018. Shareholders accuse the Tesla boss of using it to manipulate shares. Tesla’s share trading was then initially stopped, later the shares were volatile for weeks. [Mehr bei CNBC]

Tesla has again reduced the prices for its models in China, the most important market for the US electric car manufacturer. For the Model 3 and Model Y, Chinese buyers now have to pay more than ten percent less than before. Tesla had already lowered the prices in the fall of last year. The reason for this is a drop in demand – the domestic competition from providers such as BYD, Xpeng or Nio gets bigger and bigger. Tesla also lowered its prices in Japan. [Mehr bei Handelsblatt und Wall Street Journal]

Huobi is reportedly planning to cut about 20 percent of the jobs. The Seychelles-based crypto exchange is thus reacting to the volatile crypto market, which has not least been since the FTX– bankruptcy collapsed. According to data from Coingecko, Huobi handles about $370 million in trading volume in a single day. Huobi had about 1600 employees worldwide as of October. [Mehr bei CNBC]

Mojo Vision, a US startup that develops augmented reality contact lenses, is also suffering from the current difficult investment climate amid the economic slowdown. Instead of focusing on contact lenses, Mojo intends to focus its resources on micro-LED technology going forward. Along with the transition, the company has also drastically reduced headcount, cutting its workforce by 75 percent. [Mehr bei Techcrunch und Axios]

Our reading tip on Gründerszene: A founder names ten advantages and disadvantages of Bootstrapping and reveals which requirements are important for a startup to make it work. [Mehr bei Gründerszene+]

Don’t want to miss anything? Then subscribe to our Gründerszene newsletter! It appears every morning at 8:30 a.m. and brings you all the important news straight to your inbox.

Have a good start into the week!

Your Gründerszene editors

Source: https://www.businessinsider.de/gruenderszene/business/jack-ma-gibt-kontrolle-ant-ab/

This is how the new creative app from Apple works


With its new Freeform app, Apple wants to enable creative brainstorming and collaboration. The app is now available for iPhone, iPad and Mac.

Apple recently released the update to iOS 16.2. But that doesn’t just include the usual security updates or enhancements.

With the update, Apple also released the new Freeform app. According to its own statements, the US group wants to enable and optimize “creative brainstorming and collaboration”.

This is the new creative app Freeform

The latest app from Apple has been available for all iPhone, iPad and Mac models since December 13, 2022. To do this, the devices must be updated to the latest version of the operating system iOS 16.2, iPadOS 16.2 or macOS Ventura 13.1.

The app aims to simplify visual collaboration. Users can design their ideas “on a flexible work surface”.

“Freeform opens up endless possibilities for visual collaboration for iPhone, iPad and Mac users,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing.

With an infinite workspace, support for uploading multiple files, iCloud integration, and collaboration features, Freeform creates a common brainstorming space that users can take anywhere.

Easily collaborate with up to 100 people

Apple expressly points out that the new app was specially developed for collaboration. This allows users to brainstorm or work on projects together on one workspace.

It is also possible to have a conversation via FaceTime in a call. Because Apple has Facetime integrated directly into the app. By saving in the iCloud, all employees can also work synchronously.


Up to 100 people can work together on one work surface in Freeform. Apple wants to create “a shared space for creativity when working on group projects or even planning a vacation with friends.”

To start collaborating with other users, all you have to do is drag an invite into a conversation in Messages. Anyone who joins the conversation can automatically access the Freeform canvas as well. But invitations via link or e-mail are also possible.

Freeform acts as an infinite canvas

Freeform is intended to act as an “infinite canvas” for “gathering inspiration and ideas”. This always expands automatically when users add new content to the workspace.

But users can not only store files such as photos, videos or audio files on their desktop. The app also offers various options to let off steam with writing, drawings or diagrams.

Also interesting:

Source: https://www.basicthinking.de/blog/2022/12/16/freeform-apple/

Will there soon be short-haul flights with electric aircraft?


Engineers at the US space agency NASA have developed a so-called graphene battery that could one day be used in aviation. It is primarily intended to power aircraft on short-haul routes.

The demand for batteries is likely to increase further in the coming years. It is true that Germans will probably order fewer electric vehicles because the conditions and scope of the purchase bonus will change from 2023. Nevertheless, it requires energy storage, for example for storing excess energy.

Aviation could also soon be added as a customer. So far, the development of electric aircraft has hardly been worthwhile. Because even small aircraft need a power density of at least 480 watt hours per kilogram for profitable use.

For comparison: Common batteries from the automotive industry only manage 300 watt hours per kilogram. The lightweight material graphene could soon change that.

Electric plane: graphene battery enables 500 watt hours per kilogram

The American space agency NASA has been developing a solid-state battery for aviation for some time as part of the “Sabers” project. The latest research results raise hope, because a power density of around 500 watt hours per kilogram has already been achieved.

At the same time, the batteries are significantly lighter than conventional ones. The researchers developed a new packaging method for this purpose. The cells are no longer packed individually, but stacked on top of each other.

As a result, the engineers reduced the overall weight of the battery by almost 40 percent. The particularly light material graphene makes this possible. However, the safety of the graphene battery should not suffer under any circumstances with the new approach.

Batteries for e-planes: some questions remain unanswered

Even in the case of a strong impact, the integrity of the cells is apparently preserved. The researchers reduced the risk of a fire or the escape of toxic substances to a similar extent as with electric vehicles. However, it will probably take a while before it can be used in aircraft.

Because the technology cannot yet be manufactured on a large scale. In addition, further tests must guarantee the safety of the new cells. And even then, the question remains how long such a battery will last and how long it will take to charge. After all, airlines usually only have about an hour to get their plane back in the air.

Also interesting:

Source: https://www.basicthinking.de/blog/2022/12/17/graphen-batterie-nasa/