Reddit goes ChatGPT: OpenAI wants to use Reddit content in the future to train its AI and provide users with relevant information. OpenAI is not the first major player to enter into an AI partnership with Reddit.

Just earlier this year, Reddit struck a major deal with Google. According to information from CBS News 60 million US dollars were spent.

With this deal, Google secured access to Reddit's content in order to train its own AI systems. Now OpenAI is also following suit to feed ChatGPT with the content from Reddit.

ChatGPT will also learn with Reddit content in the future

The contract includes access to real-time content from Reddit's data API. This means that Reddit discussions can also be included in the results of ChatGPT in the future.

This will enable OpenAI's AI tools to better understand and present Reddit content, particularly on current topics.

In contrast to the deal with Google, there is no talk of training data here. Earlier this year, Reddit said it wanted to give Google “more efficient ways to train models.”

OpenAI wants to enrich ChatGPT “with uniquely timely and relevant information,” as OpenAI COO Brad Lightcap explains. The expanded Reddit content will be used in ChatGPT and new OpenAI products, as stated on the company's website.

Reddit is getting AI features

But it's not just ChatGPT that will benefit from the partnership. Reddit will also receive new features as part of the agreement between the two companies.

Accordingly, new AI-supported functions will be introduced to Reddit. Reddit will also gain access to OpenAI's language models and can use them to develop new applications in the future.

“Reddit has become one of the largest open archives on the internet, home to authentic, relevant, and always-on human conversations about everything,” said Reddit CEO Steve Huffman.

Inclusion in ChatGPT underscores our belief in a connected internet, helping people find more or what they're looking for, and helping new audiences find community on Reddit.

But the two companies will not only work together on a content basis in the future. Because OpenAI has also announced that it will act as an advertising partner on Reddit in the future.

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