When it comes to SEO ranking, it is apparently not that important to Google whether a human or an artificial intelligence is responsible for a text or the content of a website. The backgrounds.
Since the release of Chat GPT, opinions have differed when it comes to the acceptance of AI-generated content. While educational institutions still resist its use, Google appears to have changed its mind about non-human texts.
Google’s SEO claim: Helpful content no matter who it comes from
Until recently, Google emphasized that human authorship was one of the most important factors in how high links to websites appear in search results. However, it began in September 2023 Rollout of the “helpful content update” – the first update of the system since December 2022.
It seems that Google is now only interested in creating content for people. At least that’s what it says on the official website. From now on, who or what generates the content no longer seems to play a role. So anyone who has previously wondered whether Google penalizes AI-generated content now has an answer.
SEO: Guidelines for artificial intelligence adapted
The SEO update is a small change in the documentation for the helpful content system. Google wants to better align them with the guidelines for AI-generated content in search. That reports, among other things Gizmodo.
As a Google spokesman announced via email, the guidelines were discussed in detail. The search is primarily about the quality of the content that the company evaluates. Who produced them seems to be of secondary importance.
Google continues to reject SEO-optimized bulk content
As the search engine operator emphasized in the last update, it violates the spam guidelines if content is produced solely for ranking purposes – be it by humans or automation. The company is taking action against this in search, just as it has been successfully doing for years with mass-produced content.
First reported Search Engine Land from the change in the current update. However, it will still take around two weeks until it is fully rolled out. While the new wording can already be viewed in the USA, the German website is currently still in the old version. It continues to say that Google prefers content from users for users in the search results.