A Norwegian tabloid has announced the death of soccer star Erling Haaland. However, the report turned out to be false information. The culprit: an artificial intelligence.
The Norwegian soccer star Erling Haaland was shot. At least that’s what the Norwegian newspaper reported The Walk of the World. As it quickly became clear, however, the 23-year-old Manchester City player was in good health – and was probably very surprised why he was declared dead in Norway.
Artificial intelligence is killing Erling Haaland – but only on paper
The news of the young footballer’s death quickly spread. Various media reported on the case – and that it was the error of an artificial intelligence.
Because Haaland was by no means shot. Instead, the footballer took part in a photo shoot with famous photographer David Yarrow. He had himself photographed dressed as a Viking near Oslo.
The Walk of the World in turn wanted to report on the photo shoot and wrote: “The photographer David Yarrow took unique photos of the footballer Erling Braut Haaland (23), who was shot on the property of the billionaire Arne Fredley in Lysaker.”
The Norwegian newspaper has been testing for months whether the use of AI in everyday editorial work can save personnel costs. The artificial intelligence also wrote the article about the photo shoot.
However, as it turns out, there seems to be room for improvement when it comes to translating. Because the AI interpreted the English word “shoot” literally. Accordingly, Haaland was not photographed, but shot.
Editor-in-chief immediately apologizes
“I just have to apologize to Erling Braut Haaland,” wrote The Walk of the World-Sports director Frode Buanes then told the Norwegian The daily newspaper. “Although Haaland tears apart the opposition defense almost every week in England and shoots them to pieces, it was by no means the intention to kill him in print.”
It’s easy to let your guard down when you have AI tools that work so well, Buanes continued. However, the error surrounding Haaland’s death shows that an AI still needs to be supervised by humans. This would also be in line with the guidelines of The Walk of the World.
Buanes had the error corrected immediately. But it was too late – with the help of social media, the news had already spread everywhere. Nevertheless, the journalist promised that something like this would not happen again in the future.