This is how the new Apple tool works

Apple wants to make it easier for other companies to standardize their appearance in the iPhone group’s apps. The company is introducing the free Apple Business Connect service for this purpose.

In the future, companies will be able to customize their corporate identity in apps from Apple. This is made possible with the free tool Apple Business Connect.

Apple wants to appeal to “companies of all sizes”. Because the service was developed “with small companies in mind” and offers them “the same opportunities to adapt their digital presence as global brands”.

“We built Business Connect to give Apple users around the world the most accurate information about dining, shopping, travel destinations and more,” said Eddy Cue, Apple’s senior vice president of services.

Apple Business Connect gives all business owners the tools they need to connect more directly with their customers and have more control over the way billions of people use their products and services every day see and use.

How does Apple Business Connect work?

Apple wants to make it easier for companies to appear uniformly in apps such as Apple Maps, Messages, Wallet or Siri. For this, the companies can manage their interactive location map directly in Apple Maps.

This may include basic information such as logos or photo. But also references to special offers or for food orders and reservations.

Showcase feature for special offers

In the future, companies will also be able to use the new Showcase function for special offers. This should enable them to better draw customers’ attention to offers, seasonal products or discounts.

The feature is already available in the US. According to Apple, it will be rolled out worldwide “in the coming months”.

How can companies sign up for Apple Business Connect?

Entrepreneurs need an Apple ID to register. According to Apple, you can use an existing one or create a new one.

On the website for the iPhone group’s new service, users can then log in with exactly this Apple ID. In a next step, Apple verifies the company. It can then claim locations for itself and personalize them in the location map.

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