Gunship Battle: Total Warfare: Gamelight achieves major growth

Mobile game publisher JOYCITY has partnered with rewards marketing platform Gamelight to promote its strategy game Gunship Battle: Total Warfare. The goal was to increase mobile gaming in Japan and the UK using Gamelight's game recommendation system and achieve both short-term and long-term ROAS goals.

Gunship Battle: Total Warfare is an MMO strategy game based on the Gunship Battle IP about sailing vast oceans to locate and attack enemy ships and aircraft. If you crave intense naval battles, this game will provide you with a heavy dose of excitement and combat. One of the best features of Gunship Battle: Total Warfare is the highly detailed 3D graphics.

Gamelight used its advanced AI algorithm for the advertising campaign

During the campaign, a strategy was implemented that combined Gamelight's AI algorithm with open targeting. This approach enabled massive data input and helped reach new users effectively. The algorithm is designed to target the people most likely to engage and convert.

The algorithm focused on key metrics such as Return on Ad Spend (ROAS), Average Revenue Per User (ARPU), Engagement Rate and Retention Rate, which are crucial to the success of the games being promoted. The ROAS D30 target for both Japan and the UK was set at 26.05% in their respective regions.

Gamelight is known as the world's largest rewarded mobile marketing platform. Their advanced AI algorithm studies user behavior, gaming patterns and demographic information to personalize game suggestions for players with similar interests. This tailored approach improves the gaming experience and ensures optimal ROAS, ARPU and retention rates for their partners.

JOYCITY experienced a massive ROAS gain from using Gamelight

The combination of AI algorithm and open targeting resulted in large ROAS gains in two markets within 30 days. The AI-driven approach shone in Japan with a D30 ROAS of 38.71%, exceeding the target by 48%.
The UK also performed excellently with a D30 ROAS of 35.37%, exceeding the target by 35.78%. These results show how the intelligent algorithm helped put advertising dollars to good use and how well the platform adapted its targeting to the campaign goals.

The platform also achieved amazing growth from day 7 to day 30. In Japan, ROAS increased by 213%, showing that the ads performed better the longer they lasted. The UK also saw strong growth of 143%.

These numbers demonstrate the power of data and continuous learning that truly drives user interest and sales over time.

Conclusion

Gamelight's promotion of JOYCITY's Gunship Battle: Total Warfare achieved impressive growth, with an increase of 213% in Japan and 143% in the UK from Day 7 to Day 30. Using Gamelight's advanced AI algorithm, the campaign outperformed the ROAS targets and effectively reached the target group.

Data-driven insights and personalized game recommendations increased user engagement and led to great results. JOYCITY continues to develop new technologies based on recent campaign results, focusing on production, development optimization and service improvements. For further information you can contact Gamelight directly.