Top 3 at Pocket Gamer Awards at Gamescom [Anzeige]

Gamelight, the AI-powered user acquisition platform for mobile games, has recently received top honors at major events such as the Pocket Gamer Mobile Games Awards.

Gamelight's exceptional performance over the past year demonstrates the company's innovation and leadership in the mobile game marketing industry. With its AI-driven platform setting new standards, the company has won major awards and demonstrated its impact on the industry.

This article explores Gamelight’s impressive achievements, including high rankings in the AppsFlyer Performance Index and success in user acquisition (UA) through advanced AI strategies.

Recognition at the Pocket Gamer Mobile Games Awards

This year, Gamelight secured a top 3 spot in the “Best Advertising & UA Service” category at the Pocket Gamer Mobile Games Awards during Gamescom week. The awards brought together the world’s best gaming talent and innovators.

This success underlines Gamelight's innovative technology and the dedication of its team, demonstrating the company's impact on mobile gaming and its association with one of the industry's most prestigious events.

Success in several prestigious awards

In addition to its success at the Pocket Gamer Awards, Gamelight has also been recognized at other major industry awards. The company was named Best Mobile Games Marketing Platform at the 2024 MarTech Breakthrough Awards thanks to its key role in transforming mobile games marketing through innovative AI-driven techniques.

The MarTech Breakthrough Awards are known for recognizing outstanding technology solutions that drive growth and innovation, and highlight Gamelight's leadership in mobile marketing.

Gamelight has also received several other awards:

• It was named Best App Advertising Platform at the App Growth Awards.
• The company won three major awards at the Vega Digital Awards: Best Mobile Campaign in the Digital Marketing category, Best Innovation in Apps & Software and Best Use of AI & Machine Learning in Apps & Software.
• And at the dotComm Awards, Gamelight was named Best AI Tool. Gamelight received two platinum awards for excellence in Data Collection and Implementation Campaign and Digital Advertising Campaign.
• Gamelight was also awarded the Digiday Technology Award for Best Mobile Marketing Platform and received the award for Best Use of AI at the Digiday Awards Europe.

All of these awards position Gamelight at the forefront of AI marketing innovation.

Top network in the Appsflyer Performance Index

Gamelight's excellence is also demonstrated by its top ranking in AppsFlyer's 16th Performance Index, where it reached the top 3 in categories such as Western Europe Gaming Midcore or North America Gaming Midcore. This prestigious ranking places Gamelight alongside industry giants such as Google Ads and Unity. It shows its rapid growth and ability to outperform major competitors such as TikTok and MOLOCO.

Gamelight’s AI-driven platform has proven to be a powerful force in mobile game marketing, being recognized for its exceptional performance in both performance and volume rankings.

Case studies: Success through advanced AI strategies

Gamelight's case studies illustrate the company's exceptional ability to drive high-quality user acquisition through advanced AI strategies. In its partnership with Stillfront Group, Gamelight's AI-powered user acquisition platform outperformed.

For example, Gamelight met its D30 targets for return on ad spend (ROAS) and exceeded expectations by 284% in Japan and South Korea. This performance shows that Gamelight is able to effectively reach and target audiences, thereby driving Stillfront's growth in key markets.

Similarly, Gamelight's collaboration with JOYCITY to promote Gunship Battle in Japan and the UK resulted in a 213% increase in ROAS from D7 to D30 in Japan and a 143% increase in the UK, exceeding the ROAS targets for D30 by 38% and 35.78% respectively. These results demonstrate that Gamelight is able to deliver significant returns and sustainable growth for its partners.

A year of unprecedented success

Gamelight’s achievements this year have been truly impressive and demonstrate the company’s dominance in mobile game marketing:

• Several prestigious awards: Gamelight has received top honors at major industry events including the Pocket Gamer Mobile Games Awards, MarTech Breakthrough Awards, App Growth Awards, Vega Digital Awards and dotComm Awards. These awards reflect the company's exceptional performance and innovation.
• High rankings in the performance index: Gamelight achieved notable rankings in AppsFlyer's 16th Performance Index, especially in the Western Europe and North America Gaming Midcore categories. This success puts Gamelight ahead of major competitors such as TikTok and MOLOCO.
• Successful partnerships: The collaboration with Stillfront Group and JOYCITY has shown that Gamelight is able to exceed ROAS targets and achieve significant growth in key markets.

These achievements demonstrate Gamelight's leadership in AI-powered mobile game marketing and its ability to deliver outstanding results. As Gamelight continues to innovate and expand, its future in the industry looks exceptionally bright.

To Gamelight's case studies