We wondered what is actually going on in the e-commerce market in Germany. Has the industry stabilized after the unpredictable Corona high? How do dealers deal with the ever higher return rates? And how can German players actually prevail against cheap platforms such as Temu and Shein?
We want to find out this and have selected experts from the industry as an interlocutor. In several articles, we try to improve current and future developments and challenges in the e-commerce market. Always from different perspectives.
We start today Felix Hoffmann, founder of 7Learnings. The Berlin startup develops AI-based software with which dealers can optimize their price and marketing strategy.
Prices depending on economic goals
Hoffmann founded 7Learnings together with Martin Nowak and Eiko from Hettinga in 2019. He brings e-commerce and pricing experience from Zalando.
Source: https://www.businessinsider.de/gruenderszene/perspektive/chatgpt-wird-ein-marktplatz-7learnings-gruender-felix-hoffmann-ueber-die-wichtigsten-e-commerce-trends/
