Sustainable digitization: Acceptance as a success factor in change management

In the course of progressive digitization, companies face the challenge of maximizing their productivity and securing their competitiveness. Around every second company has difficulty implementing digitization. The introduction of new technologies and solutions plays a central role in this. However, the success of such a project does not depend solely on the technical implementation. Rather, it is crucial to clearly define the strategic corporate goals, to comprehensively analyze the organizational framework and to actively involve the human factors of change. Without a holistic view, there is a risk that even promising solutions will not develop their full potential. This can lead to suboptimal use of resources and impair the desired results. Companies risk not fully exploited strategic opportunities – an avoidable challenge in an increasingly complex market environment.

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Long -term success through holistic change management

Imagine your company investing in the development of a new home for the intranet, with the aim of optimizing internal communication and spreading information faster and more targeted to all employees. But after the launch, it shows that the use is limited to a few employees, and the hoped -for improvements in communication are missing. What went wrong? Often the cause is not in the technical implementation, but in the lack of acceptance and integration of users – a decisive factor that significantly influences the success of digital solutions.

Another example is the introduction of Microsoft Teams. While the technical implementation is a routine task for Conet experts, the actual challenges are often deeper. With the introduction of MS teams, companies generally combine larger goals: they want to enable location -independent work, promote cooperation in the team and increase productivity. But the success of such projects is and falls with the acceptance of employees. Without their active integration and willingness to use, the desired strategic goals cannot be fully realized.

Individual approaches for sustainable project success

A decisive competence is essential for a successful project: the precise adaptation of the solution to your individual requirements and the consistent, structured accompaniment of the entire introductory process. This holistic procedure ensures that both acceptance and active use are promoted by employees, which means that the overarching corporate goals can be achieved sustainably.

Projects often fail when the focus is only on a technical aspects. For this reason, Conet has specialized in supporting their projects holistically through a structured accompaniment and well -founded subject expertise. Based on the Prosci concept, we focus on people, their acceptance and the specific benefits. This human -centered approach ensures that employees actively accept the new project, which achieves sustainable success. Our experienced specialist personnel accompanies you in three clearly defined phases to implement your project in a targeted and successful manner.

Phase 1: Analysis and target definition – the basis for a successful project

Together with you, Conet will work with you to analyze the current state in detail and to coordinate the goals and the further procedure based on this. As part of a kick-off appointment, we plan a suitable slot to create a solid basis for the project start. Our experts support you to formulate the goal behind it clearly and measurably, so that it is understandable for all relevant stake and shareholders. In the further course of the project initialization, Conet carries out additional analyzes to precisely record the actual situation in terms of its objectives.

Phase 2: Strategic Roadmap – clear structures for a successful achievement

As soon as the goal is defined and the current state is analyzed, the focus is on strategically shaping the path in between. Conet attaches particular importance to the analysis of the effects on the users and the organization. In a workshop moderated by our specialist staff, central topics such as training needs, the adaptation of work processes, expectation management, resilience, willingness to change the employees and the effects on the process and structure are treated. The aim of this workshop is to develop a tailor-made roadmap that clearly shows the path from the current actual state to the defined goal and plans the necessary steps to implement it in detail. These include process adjustments, training and measures to promote employee acceptance. The early integration of pilot users or focus groups can also be part of the process to collect valuable feedback and further strengthen acceptance within the team.

Phase 3: Implementation – from the concept for successful implementation

The experienced experts from CONET certified by modern change management will be happy to help you implement your project. Among other things, this includes the development and monitoring of central strategies and plans to ensure targeted communication, integrate key persons as multipliers and to design a transparent, employee-oriented change process. The continuous review of the defined goals is also professionally accompanied by Conet. We use proven instruments of the Prosci concept to ensure the continuous monitoring of differentiated goals in corporate performance, individual performance and change management performance. This creates the basis for a constant actual analysis and forms a central component of a successful change process.

Thanks to the wide range of skills within the Conet group, we can also support you in numerous subject areas, for example in planning, implementing and evaluating training measures. If there are challenges for employee acceptance in the course of the project, the experienced specialist staff of Conet with comprehensive expertise in dealing with change processes will support you. With targeted communication measures, we help you to promote acceptance even among skeptical employees and ensure the success of the project.

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Michael Vogel works as a consultant at Conet Solutions GmbH and advises partners and customers on the topics of work & experience, new work and digital transformation with the focus on the future of work, organizational development and transformation support.