In a recent campaign, game development company Stillfront Group collaborated with user acquisition company Gamelight to grow the user base for mobile farming simulator Sunshine Island. The campaign ran on iOS and Android in the UK, Germany, Japan and South Korea, and achieved impressive results using Gamelight's AI-driven recommendation platform, which aims to find the perfect player for each title and user base.
The success factors of the campaign
The key factors that enabled these results were primarily the sophisticated AI targeting feature of the Gamelight platform, which used advanced algorithms to target precisely those potential players who would be most likely to engage with Sunshine Island.
In addition, the campaign included 18 different in-game events, strategically designed to keep players engaged and diversify their interactions within the game. A long-term event postback window provided deeper insights by allowing advanced analysis of user behavior, improving targeting and optimization strategies.
In addition, real-time data and feedback loops made it easier to continually adapt the campaign, ensuring it was responsive and sustained in effectively engaging players.
Results achieved
The Sunshine Island campaign not only met Stillfront's goals, but significantly exceeded them thanks to the AI-driven platform deployed by Gamelight. D30 ROAS targets were exceeded in multiple markets, including the UK, Germany, South Korea and Japan, with an overall performance increase of over 200%.
In particular, ROAS overachievement reached 246% on Android and 223% on iOS. This success underlines the effectiveness of the Gamelight user acquisition platform, which, through the use of its advanced AI algorithms, was able to effectively identify and target audiences, significantly exceeding the set goals. The campaign was extremely successful in Japan and South Korea, exceeding D30 ROAS goals by 284%.
The high level of engagement in these regions shows that players in Japan and South Korea particularly value and respond positively to personalized mobile content, underscoring the strategic importance of tailored marketing approaches in these markets.
Ana López, User Acquisition Manager at Stillfront Group, who worked on the campaign, commented on the collaboration: “Gamelight’s excellent track record in delivering high-performing traffic has enabled us to scale our campaigns quickly and profitably and ultimately exceed our gaming goals. We look forward to continuing to work together for greater success!”
About the Stillfront Group
Stillfront Group is a global gaming company founded in Sweden in 2010. The company develops digital games that appeal to a wide audience and reaches almost 70 million users every month with its extensive portfolio.
Their title Sunshine Island is a lively island-building tycoon game where players start from scratch to create an island, raise animals, explore new archipelagos, compete with other players, and build a thriving community.
Conclusion
The Gamelight campaign for Stillfront's Sunshine Island not only met its goals, but significantly exceeded them, achieving an impressive ROAS overachievement of 246% on Android and 223% on iOS. These results demonstrate the success of Gamelight's AI-driven strategy in effectively targeting target markets and optimizing user acquisition.
The outstanding results in Japan and South Korea, exceeding D30 ROAS targets by 284%, underscore the platform's ability to tailor content to resonate with specific audiences, setting the stage for future collaboration success and sustainable growth in global markets.
Learn more about Gamelight here
Source: https://www.basicthinking.de/blog/2024/08/30/gamelight-uebertrifft-den-d30-roas-um-246-fuer-sunshine-island-von-stillfront-group/
